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Successful Search Engine MarketingWhat is search engine marketing? Search engine marketing is the process of promoting web sites in search engines so that the web sites show up in search results of the major search engines. There are two types of search engine marketing; organic search engine marketing and pay-per-click search engine marketing. We recommend attacking both pay per click and organic search engine marketing in order to meet your business goals. IDP has developed superior organic search strategies over the last 3 years that are generating a lot of "free" leads in the major search engines for our clients. IDP manages all SEM for Thoroughbred Ford. In 2007, Thoroughbred Ford was named the #7 domestic car dealership in the nation in new vehicle Internet sales. We have the experience and expertise necessary to grow your online business.
Pay Per Click Search Engine MarketingPay per click advertising connects businesses with prospective customers searching online for the products and services they provide. Advertisers select and bid on keywords related to their products and services, then create text-based ads describing their offer. When Internet users conduct searches, relevant ads appear in the search results. Advertisers are charged only when their ads are clicked. IDP manages Google and Yahoo pay per click campaigns for $70 per month. There is an initial setup fee of $140. IDP will send one invoice each month with all itemized pay per click charges. We will also provide you with Google Analytics reports. Pay per click is the only way to guarantee inclusion in search engines. Pay per click customers show up under the sponsored results on web sites. Daily spending limits can be set on your pay per click accounts so that you do not spend more than your monthly budget. The higher you bid on keywords for your business, the higher you show up under the sponsored search results. We recommend at least $500 per month for pay per click campaigns. Our clients have found that pay per click advertising is more effective than traditional marketing. Many of our pay per click customers have reduced the amount of money they spend on yellow pages, newspaper, radio and TV in order to spend more money on pay per click advertising. The Search Engine Marketing Professional Organization (SEMPO) found that businesses are shifting spending from traditional media. Top budget shifts came from print magazine ads (cited by 20%), direct mail (16%), web site development (15%), TV ads (13%) and print newspaper ads (13%). Organic Search Engine MarketingOrganic search engine optimization is the process of designing and updating a web site such that it is likely to show up in organic listings for relevant user queries in popular search engines like Google, Yahoo and MSN. Search engines use complex formulas and rules to rank web pages for relevance against keywords. Google uses a ranking system call Page Rank which determines how important your web site is in their search results. IDP has spent thousands of hours studying page rank and has developed a unique formula for helping move sites to the top of search engines. Pay per click advertising is a short-term solution. You pay your advertising money and you appear in the sponsored listings. Organic SEM is a long-term solution. The best way to improve your organic rankings is to improve your web site. Improve your web site with relevant content and you will begin to appear consistently in the organic results of search engines. Content is king. Text is important. Programming is also important. We take the new content that our clients' provide and we use our expertise to program the web page in the most effective way to take advantage of current organic strategies. Organic search engine marketing is the process of continually updating and improving your web site with relevant text and using the appropriate HTML markup to present that information to the search engines. In order to increase your organic ranking you should consider adding resources, free tips, news articles, tutorials, advice, expertise, free downloads and blogs to your web site. Successful web sites are not digital versions of business cards and marketing brochures. If you want people to visit your web site you need to have something of value on the web site. We work with our clients to determine the best organic search engine strategies. The cost for organic development depends on each project. All development is based on our $70 per hour rate. Search Engine Marketing Free TipsBeware of search engine optimization companies offering to submit your site to thousands of search engines or promising a number one ranking in Google or Yahoo!. We get this junk email everyday and it is nothing more than Spam con-artists selling snake oil. There are no magic tricks that will get you listed number one in the general results of Google or Yahoo. If you don't believe us, read what Google has to say about these companies in this article by Google. Employing dirty tactics to get your web site listed can actually get your web site banned from Google. If you read the Google FAQ's and research SEO tips for webmasters, you will find the following strategies repeated over and over:
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What is Search Engine Marketing?
Why should I spend money on SEM?
What do good organic pages look like?Page Title: 8-10 keyword rich words in Title (blue bar at top of web browser) URL: Find a short URL with relevant words in URL. Don't make up words. Use sub-directories with descriptive file names. Text Navigation: Use text links for navigation. Don't use images and buttons for all of your navigation. Heading: Use a text heading on every page that includes keywords in the heading. The HTML tag for heading should be H1. Body Copy: Plain text copy of 250-600 words. 5-6 appearances of keywords in this copy. Text links within this copy. SEM No No's
What is link building?Link building is the process of getting as many people as possible to link to your web site. The more incoming links you have the more important your web site is. However, not all links are equal. The best incoming link is a link from a web site with a higher page rank than your web site. Search engines automatically crawl the Internet and add links or listings to your web site. You can submit your web site to search engines. For example, you can submit your site to Google. Do not submit your site over and over to search engines. Free links to your web site are often available if you hunt for them. There are usually local directories that will list your web site for free. Your church may have a business directory. The local chamber of commerce should offer a link to your web site. Trade affiliations and professional organizations that you belong to may also offer links. DMOZ.org is the largest web directory in the world and offers free links. How do we make successful web sites?
Define Goals, Define Mission & Purpose, Web Site Outline, Identify Keywords, Market Analysis, Competitive Analysis, Design for Target Audience, Creative Brainstorming, Graphic Design, Logo Development, Define Style & Colors, Plan Navigation Elements, Layout and Imagery
Create Pages, Hand Code HTML, Develop Global CSS Stylesheet, Add JavaScript, PHP & Other Programming As Needed, Create Web Site Architecture, Global Navigation System, Embed Keywords, Organic Search Strategies, Client Feedback and Testing
Setup Domain Name, Setup Email Accounts, Launch Web Site, Backup Files, Test, Customer Support, Google Site map, Setup Google Analytics, Search Engine Marketing, Updates and Maintenance If you would like to learn more about our web design process take a look at the IDP Blueprint.
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We are proud of the search engine marketing that we do for our clients. No one is happier than we are when we see our clients' web sites showing up in Internet searches for their keywords in the "free" organic or general results section of the search engine.
If you would like to join our team, please call 816-808-6846 or email 
Phase 1: Plan & Design
IDP Services