A microsite is a small website that is specifically designed to market a precise message to a targeted audience.
A microsite is a special web site with a unique URL that is planned, designed and built for the sole purpose of lead generation. Marketers design strategies and conversion paths to encourage potential customers to register their contact information. The microsite stores the lead data in a database, allowing marketers to use it for future marketing and sales activities. Marketing microsites focus on lead generation and do not take the place of the traditional business web site. Developers usually create microsites in addition to the main business website.
How does a Microsite work?
Businesses guide internet leads through a marketing conversion path that ends with a registration form, where potential customers submit their contact information. The system securely captures and stores this customer lead data in a database. Businesses can then download the leads directly or access them through a more advanced lead management system, depending on their needs. The goal of a marketing microsite is to generate new leads and capture contact information for future sales and marketing activities.
Conversion path lead generating microsites work best with direct marketing activities such as direct mail, Google and Yahoo pay per click, organic search engine marketing and other marketing strategies. Conversion path microsites will not work unless you can direct traffic to the conversion path pages. Marketing microsites are commonly used as part of an overall marketing strategy or campaign.
Why Microsite Marketing Matters
Microsite marketing is a powerful strategy for targeting specific audiences with focused, high-impact content. Unlike a full website, a microsite is a small, standalone site dedicated to a single campaign, product, or event, helping you cut through the noise and drive engagement. Microsites are ideal for launching new products, running promotions, or telling a unique brand story without distractions. They can provide better tracking, clearer messaging, and higher conversion potential by delivering a tailored user experience as well as a clear call to action.
Why Choose Us?
Call to Action
Marketing microsites must have a compelling call to action. Many microsites offer something of value in return for customer registration. A clear call to action is necessary in order to drive customer registration.
Special Offers
Special offers are delivered via email automatically after customer registration is complete. Customers must give their correct email address in order to receive a special offer. Fulfilling the offer can be automated and custom programmed. For example, a free offer might include Internet gift certificates, free information or informative guides, free quotes and special memberships.
Expertise through Experience
IDP has been building web based microsites since 2003 with a lot of experience in the insurance industry. IDP has built product microsites, whitepaper microsites, get a quote microsites and microsites built to support direct mail campaigns.
Customized Build Regardless of Size
IDP specializes in custom built marketing microsites. Our microsite can be very simple in order to be affordable to any size business. We also build very sophisticated microsites for larger companies needing more robust and powerful microsites. We have also built custom CRM systems on the back end in order to manage all of the leads coming in from the front end microsite.
Tailored to Your Needs
From simple and small marketing microsites to sophisticated microsites that are part of a larger marketing campaign Please contact us for more information and pricing. We would be happy to discuss your unique business marketing needs with you.
The microsite marketing services to drive your online growth.
A microsite is a small, focused website that exists independently from a company’s main website, often used to promote a specific campaign, product, event, or audience segment.
While a landing page is usually a single web page with a specific goal, a microsite is a small collection of pages with its own URL and content structure, offering more flexibility and storytelling potential.
Microsites allow for targeted messaging, improved user engagement, and clearer analytics. They’re perfect for promoting limited-time offers, launching new products, or running content-driven campaigns without cluttering your main website.
Focused messaging
Improved SEO for niche keywords
Higher conversion rates
Higher conversion rates
Enhanced user engagement
Easier tracking and performance measurement
Microsites are ideal for businesses launching new products, hosting events, running seasonal promotions, conducting A/B testing, or telling a brand story in a unique, distraction-free format.
While size and complexity will impact development time, a microsite generally only takes a few days to a week to design, develop, and launch.
Yes! Microsites often have their own look and feel, tailored to the specific campaign or audience, while still maintaining some elements of brand consistency.
You can track performance through analytics tools by monitoring statistics such as:
Traffic and sources
Bounce Rates
Conversion Rates
Time on site
Click-throughs and goal completions
Yes! Microsites can rank better for specific keywords and niche topics than larger, broader sites. These microsite still require quality content and structure to rank.
Web Design Customer Testimonials
Berkley Alliance Managers
Berkley Alliance Managers
Working with IDP is fantastic! We’ve developed several websites together and I appreciate how creative, resourceful and helpful they are. Their customer service is outstanding – professional, knowledgeable and friendly. The entire company is agile and responsive, helping at every turn to make issues opportunities and opportunities successes. I can’t wait to work on our next project together. I highly recommend IDP!
Alliance Insurance Brokerage
Alliance Insurance Brokerage
To be a client for 10 years, IDP is obviously doing business the right way. Their expertise and customer service is beyond comparison. I highly recommend them.
Southwest Risk
Southwest Risk
We worked with IDP on two insurance pool website designs. From the start, IDP’s impressive communication skills, patience, and speed have helped us meet our deadlines and bring beautiful, functional sites to our customers. They provide excellent service to everyone they deal with, which became obvious when a third party change recently affected our site. IDP reacted immediately, and the solid relationship they had in place with the third party led to a quick fix, with minimal client disruption. Now I am confident the web hosting phase will run as smoothly as development has! I highly recommend IDP to businesses in need of their service.
Doug Herriott, OD
Eyecare Associates of Lees Summit
We have use IDP for several years. We had a professionally designed website for many years with another company but found when we searched for ourselves we seldom came up on the first page in organic search. Once we switched to IDP within a few weeks we were coming up on the top of organic search in several keywords relating to our business. We have remained that way as IDP has periodically made changes in our website to keep our content current and relevant for the search engines. One of the reasons we were slow to switch was the perceived amount of it would take to redo the website. This was not the case. We had to give some basic content but IDP quickly built us a very nice and effective website. We were very pleased at how turn key the process was. Monte and his staff really do a wonderful job. I cannot say enough good things about them or how pleased we are with the product and services they provide.
Kids TLC
Kids TLC
IDP created a much more SEO and user friendly website for us nearly 5 years ago. They provide very prompt, courteous and accurate support! IDP looks for cost effective web option to help us maximize our site, when necessary.
The Auto Clinic
The Auto Clinic
IDP has become a very important piece of the marketing strategy for The Auto Clinic. IDP has given our company a strong presence on the internet. I continue to receive positive comments related our website design from our customers and associates in the Lee’s Summit business community. Also, since IDP initiated their internet search engine advertising strategies, we have found more and more of our new customers are discovering our company through internet searching. Our positioning on the internet has allowed us to put our logo in front of our new and repeat customers. I have been very satisfied with my company’s exposure for the dollars spent.
Jason Y. Lundgren Vice President
Young Management Corporation
I just wanted to take time to let you know how much we appreciate the web hosting / web design services you have provided us the past several years. I’ll never forgot how concerned I was when my past web host went out of business and forced me to look elsewhere. I thought I had a good web host, but once I switched to IDP it wasn’t long before I realized the quality of services IDP provides are far superior to those I had been receiving!
Recreation Wholesale
Recreation Wholesale
We’ve been with Jill, Monte and the crew for roughly six years and they are awesome. We had tons of trouble with companies coming and going and our SEO just not working. Go IDP has taken all the stress out of our site and they are QUICK to respond. Can’t recommend them highly enough.
Brad Runnebaum
PlatinumOne Insurance
The entire team at Internet Design & Publishing has been fantastic to work with. I recommend them to everyone that I know.
Vaught Roofing, Inc.
Vaught Roofing, Inc.
I just wanted to take time to let you know how much we appreciate the web hosting / web design services you have provided us the past several years. I’ll never forgot how concerned I was when my past web host went out of business and forced me to look elsewhere. I thought I had a good web host, but once I switched to IDP it wasn’t long before I realized the quality of services IDP provides are far superior to those I had been receiving! Since choosing IDP to be my webhost some 7+ years ago, you have performed services which have improved my search engine results to a level I never expected possible (i.e. #1 or #2 ranking on just about every pertinent search criteria)!
HumanaNatura Natural Health Community
HumanaNatura Natural Health Community
IDP helped to turn our good website into a great one, with their redesign resulting in a web traffic increase of 600% in the first three months. The team is knowledgeable, patient, and easy to work with – taking our ideas, bringing their own, and synthesizing our best thinking into reality. Our globally-oriented site now has the level of polish that it needed, making our content come alive and attracting much greater interest and word of mouth referrals. Thanks guys!
Kari Burchett
Eyecare Associates of Osawatomie
A great job customizing our business web page, made great suggestions to improve upon our own ideas and delivered a product exactly how we wanted! Highly recommend.
Kerry McCane
After referring a couple of clients to IDP for products, I’ve finally had the opportunity to work with them directly on a complete redesign of my company’s website. They have been fantastic to work with – knowledgeable, thorough and very, very patient. They are willing and able to take on the needs of very unique businesses, companies that need much more than just a basic ecommerce presence. I look forward to continuing to work with the team as we continue to launch new products that require even more challenging integrations.
Nick A. Cutrera
Law Offices of Nick A. Cutrera, LLC
I was satisfied with my firm’s existing website when a friend recommended that I ask IDP to evaluate it. I decided that an evaluation wouldn’t hurt, and I’m glad I did. IDP transformed our website from a generic, informational site into our second biggest revenue generator, only behind client referrals. The website has been so successful in generating new business that I have been able to substantially reduce marketing dollars spent elsewhere. In addition, IDP’s fast response to requests for changes to the site is impressive. I recommend IDP to any company looking to grow its business and to better serve its existing customers.
Etap Communications
Etap Communications
We began working with IDP on a mutual client’s website redesign. They were so easy to work with and were always available to answer any questions. The process to get the new site up was seamless and the client was extremely pleased too!
Loren Shanks
Community Buying Group
Monte and Jill are great to work with. We’ve used them for several projects and have always done a great job! They do great work in a short amount of time. Our company has every intention to continue to use them in the future.
Performance Furniture
Performance Furniture
About 3 years ago we were searching for a new web design and SEO company, and when we put the word out we were looking 3 separate companies recommended IDP. In fact we had very few other recommendations. We have a unique direct sales strategy for our high end TV Furniture, TV Cabinets, and TV Consoles and IDP has helped us to market Performance Furniture locally as well as nationwide. Their approach to SEO is very straightforward where we know what is happening and can track our results. Very satisfied with IDP.
Thoroughbred Ford
Thoroughbred Ford
We have worked with Internet Design & Publishing since 2003 and they have been nothing but fantastic. Their response time to our requests is incredible. They have helped us redesign our websites, several times and every time they finish on time and on budget. They manage our internet marketing and are always on top of it. When we have asked for the impossible, they have always found a way to work it out. I am constantly impressed with their knowledge and creativity. I could not recommend another website designer more. Should anyone be looking for more information on IDP, feel free to contact us.
Kennedy Graphics
Kennedy Graphics
It was a pleasure working with IDP. They gave us a quote that was easy to understand and competetitively priced. Everything was completed on or before schedule and within budget. We made some additions/tweaks to the system during the process and to our delight they responded promptly and handled all of our concerns and helped us figure out how to accomplish our goals. Follow-up after the project has been excellent. We will certainly look to IDP for our future needs and have already recommended them to several business associates and friends.
Project One Integrated Services
Project One Integrated Services
IDP finally allowed us to have a quality website that reflects our company, message and high level of service we provide to our clients. The process went smoothly and quickly and we are thrilled with the final results. I would recommend using IDP to any company with website needs.
Brian Buffington
iResQ
I have been working with IDP since around 2010 (currently 2016) and am pleased with their work. They are fair and trustworthy. I have recommended them to several friends and colleagues and will continue to do so.
Amanda Covey
The Tub Connection
I’ve worked with IDP in the past but never as extensively, nor in as large a capacity as we have for the last 18 months. The projects we have completed have required grave attention to detail and near constant communication which I am happy to say made all the difference in the world. I recommend IDP highly, and look forward to working with them in the future!
