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Why Search Engine Optimization Matters

Put Your website to work for Your Business. Websites do not exist unless they can be found in Google search. Now more than ever, you have to build search engine friendly websites. IDP has been building SEO friendly websites in Kansas City since 2003. We specialize in organic search engine optimization.

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What is Search Engine Optimization?

Search engine optimization is the process of promoting web sites in search engines so that the web sites show up in search results of the major search engines.

There are two types of search engine marketing; organic search engine marketing and pay-per-click search engine marketing. If you have the advertising budget to support pay per click then we recommend attacking both pay per click and organic search engine optimization. However, our philosophy on SEO is the pay per click is a short term solution to immediately pay for traffic. The long term solution for any website is to improve your organic SEO rankings and drop the pay per click advertising. Why pay for clicks when you can get them for free? IDP has developed superior organic search strategies over the last 10 years that are generating a lot of “free” leads in the major search engines for our clients. We have the experience and expertise necessary to grow your online business.

We are proud of the search engine marketing that we do for our clients. No one is happier than we are when we see our clients’ web sites showing up in Internet searches for their keywords in the “free” organic or general results section of the search engine. If you would like to join our team, please call 816-808-6846 or email info@goidp.com.

SEO Software & Education

Top Seo Agencies in Kansas City

IDP develops a lot of WordPress sites and our go to WordPress SEO plugin is Yoast SEO. We generally install the free version on every site we build and we set it up correctly. Purchasing the Yoast Local and Yoast Premium versions of their plugin is also recommended by us. We normally purchase those for our clients if they so desire and set them up. IDP subscribes to the Yoast SEO Blog and takes the Yoast Academy courses.

IDP uses the AHREFS search engine marketing software on many of our client websites. The AHREFS SEO software is a tool that runs and collects SEO data about your website. You can use this data to make informed decisions about what to fix and improve on your website. AHREFS flags errors on your site that are impacting SEO negatively so that they can be fixed. AHREFS is a paid monthly service contact IDP for a quote. Our Kansas City SEO Services will improve your websites Health Score and ranking on Google.

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Why Choose Us?

20+ Years in SEM

With over two decades of experience, IDP brings in-depth knowledge and strong relationships with authoritative sites, bloggers, and publishers, which allows us to secure valuable placements quickly and effectively.

Quality-First Mindset

We focus on securing high-quality, relevant backlinks from trusted websites that strengthen your domain authority consequently improving search rankings. No spam, no shortcuts — just real, value-driven links that help your business grow.

Tailored Approach

At IDP, we don’t believe in one-size-fits-all SEO backlink building services. Our team will look into your industry, competition, and target audience to devise a winning strategy that fits your brand’s unique needs.

SEO-Safe Methods

Search engine algorithms tend to change and we take care that your backlink profile stays penalty-free. Our ethical, white-hat strategies help you build long-term authority while avoiding low quality links that harm your rankings.

Transparent Reporting

When working with our link building agency, you’ll always know where your links are coming from and how they’re impacting your rankings. We provide detailed reports that allow our clients to easily track progress and see the results of our work.

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