Pay per click advertising connects businesses with prospective customers searching online for the products and services they provide. Advertisers select and bid on keywords related to their products and services, then create text-based ads describing their offer. When Internet users conduct searches, relevant ads appear in the search results. Advertisers are charged only when their ads are clicked.

IDP manages Google and Yahoo pay per click campaigns for $70 per month. There is an initial setup fee of $140. IDP will send one invoice each month with all itemized pay per click charges. We will also provide you with Google Analytics reports. Pay per click is the only way to guarantee inclusion in search engines. Pay per click customers show up under the sponsored results on web sites. Daily spending limits can be set on your pay per click accounts so that you do not spend more than your monthly budget. The higher you bid on keywords for your business, the higher you show up under the sponsored search results. We recommend at least $500 per month for pay per click campaigns.

Our clients have found that pay per click advertising is more effective than traditional marketing. Many of our pay per click customers have reduced the amount of money they spend on yellow pages, newspaper, radio and TV in order to spend more money on pay per click advertising. The Search Engine Marketing Professional Organization (SEMPO) found that businesses are shifting spending from traditional media. Top budget shifts came from print magazine ads (cited by 20%), direct mail (16%), web site development (15%), TV ads (13%) and print newspaper ads (13%).

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