Ready to take your SEO to the next level?
Why Search Engine Optimization Matters
Beware of search engine optimization companies offering to submit your site to thousands of search engines or promising a number one ranking in Google or Microsoft Edge. We get this junk email every day and it is nothing more than Spam con-artists selling snake oil. There are no magic tricks that will get you listed number one in the general results of Google or Yahoo. If you don’t believe us, read what Google has to say about these companies in this article by Google. Employing dirty tactics to get your web site listed can actually get your web site banned from Google.
If you read the Google FAQ’s and research SEO tips for webmasters, you will find the following strategies repeated over and over:
- Informative title tags, alt tags, meta keyword descriptions and keywords
- Work on your web page Titles – Unique on each page
- Work on your web page Meta Descriptions – Unique on each page
- Use HTML Headings on your web pages & put them in the correct Hierarchical order
- Simple coding works best
- Good content and useful resources
- Relevant web sites that link to your site
- Text links within your site for navigation
- Search engine accessible coding on the web site
- Use Flash and movies sparingly or Not At All
- Work on your web site once a month or once a quarter. Add a Blog. Add new content and product information
- Identify your most important keywords and use them often
- Create a Google Search Console account & analyze the data in the account
Search Engine Visualizer: How A Robot Sees Your Web Page
We have built a free tool to show you how search engines view a web page. Check out our Search Engine Visualizer tool. It is a simple tool showing you how a web page looks without any images or formatting. The way a search engine robot would crawl your page and read it. We use the search engine visualizer to show a client how their website looks to a search engine robot so that they understand the concept of a page with no images and layout. A huge part of SEO is organizing your web page content in a text hierarchy that is search engine friendly.